Navigating the Crewe & Stoke-on-Trent Property Markets with SPH Property Sourcing

NAPSA-approved agents, SPH Property Sourcing, share insights with us on the unique micro-markets of Crewe and Stoke-on-Trent - and why investors should be paying attention.

  • General
  • Investors
  • Sourcer Spotlights
Navigating the Crewe & Stoke-on-Trent Property Markets with SPH Property Sourcing

Investing in property can be an exciting and rewarding venture, but it’s not without its challenges. Whether you’re an experienced investor or just starting your property investment journey, having a knowledgeable, professional, and trustworthy sourcing agent by your side can transform the process.

That’s where SPH Property Sourcing comes in. Focussed on Crewe and Stoke-on-Trent, SPH combines local expertise with a thorough understanding of the needs of property investors.

We sat down with the founders – Jacky, James and Sue – to learn more about their story, their services, and what makes Crewe and Stoke-on-Trent such dynamic markets to invest in.

James and Jacky have invested themselves in the Crewe area

A Passion for Property Investment

“Before founding SPH, James and I were investors ourselves,” says Jacky. “Over the past three years, we’ve built our own portfolio, which includes buy-to-lets and, currently, a flip project. It’s been an incredible learning experience. We’ve spent countless hours researching, visiting properties, and navigating the market in Crewe and Stoke-on-Trent, and we’ve developed a real passion for identifying strong opportunities.”

This hands-on experience shaped the foundation of SPH Property Sourcing. As James explains, “We realised that many investors – especially those looking to invest remotely or balancing busy schedules – don’t have the time to dedicate to sourcing properties. We realised we could use our knowledge to help other investors with their journey and so, in partnership with Sue, we set up SPH Property Sourcing.”

By formalising their efforts and becoming compliant members of NAPSA, the team are pushing their business forwards, ensuring they deliver a professional, secure and seamless experience for their clients.

Jacky Payne, director at SPH Property Sourcing, which specialises in finding properties for investors in the Crewe and Stoke-on-Trent areas

Property Opportunities in Crewe and Stoke-on-Trent

One of SPH’s defining strengths is its in-depth knowledge of both Crewe (Cheshire) and Stoke-on-Trent (Staffordshire). Whilst geographically close, Cheshire and Staffordshire offer distinctly different investment landscapes:

Crewe (Cheshire)

“Crewe is a town that continues to surprise us,” says James. “It boasts affordability, strong connectivity, and a robust rental market. The cancellation of HS2 in the area has been a setback for Crewe. While the initial expectations of a property price boom may no longer be realistic, Crewe still has potential for growth and development.”

Jacky continues by adding that “Cheshire generally boasts higher average property prices and strong demand, particularly around consumer hotspots and picturesque villages. Investors here might target larger family homes or premium properties, catering to established professionals and families.”

Crewe remains a hub for professionals working at major employers like Bentley Motors, Alstom, and Leighton Hospital, creating consistent demand for rental properties. Additionally, ongoing regeneration projects ensure the area stays appealing for long-term investment.

SPH Property Sourcing have invested and continue to source in the Crew and Stoke-on-Trent areas.

Stoke-on-Trent (Staffordshire)

“Staffordshire, including Stoke-on-Trent, presents a more affordable entry point. Here, investors can capitalise on higher rental yields driven by a growing rental market fueled by ongoing regeneration projects, students and connectivity” Jacky shares. 

Jacky continues by adding, “The current rental prices in Stoke are behind those in Crewe, however we have seen that the gap is closing, especially over the last 12 months.”

Whether investors favour Crewe or Stoke-on-Trent, the team at SPH understand and appreciate the nuances of these areas and help their clients identify strategic opportunities tailored to their individual investment goals.

“Both Stoke-on-Trent and Crewe have varied micro-markets, so due diligence is essential. Don’t assume that trends in one area will necessarily apply to another. They both have an industrial heritage which an investor needs to be aware of,” notes James.

The SPH Sourcing Process

At SPH Property Sourcing, the client experience is central. The team guides each client through a detailed and tailored sourcing process, ensuring every step is as straightforward and transparent as possible.

1. Professional Onboarding

“We take our responsibility seriously and have worked hard to ensure that we have all the required documentation and processes in place.”

As Approved-NAPSA Members, the team adhere to clear due diligence processes that are legally required for each investor client. “Property sourcing compliance ensures that laws and regulations related to property transactions, data protection and anti-money laundering are followed. Compliance is our top priority and the reason that we joined NAPSA,” notes Sue.

2. Understanding Your Goals

“We start by really getting to know the investor,” Sue explains. “We begin our relationships by having meetings to discuss the client’s requirements. Communication is key to ensuring that we are able to source the right properties – as well as meet their budget, location preferences, and timeframe.”

3. Properties That Match

Once the goals are clearly defined, SPH leverages its local expertise to identify suitable properties, taking the same approach and care to viewings just as they do when investing themselves. 

According to Jacky, “Our investment experience informs our sourcing process. In our search for properties for our own portfolio we have spent the past three years getting to know the area and have carried out numerous viewings. This has provided us with a deeper understanding of the local market. We approach client viewings with the same level of care and due diligence as if we were investing our own money.”

4. Professional Deal Presentations

Clear, detailed and actionable deal presentations are provided to clients. “We want our clients to feel completely confident when making decisions,” says Sue. 

5. Completion Support

The SPH team oversees each property’s transaction process through to completion, working with all parties to ensure a smooth and efficient experience. 

“Once a suitable property has been identified and secured for the client, we monitor the sale through to completion. Our goal is to save clients time and effort while providing them with the peace of mind that comes from knowing we’re taking care of the details,” adds Jacky. 

SPH Property Sourcing have experience investing and finding properties across Cheshire and Staffordshire

Prioritising Compliance and Integrity

SPH’s commitment to compliance is a fundamental aspect of its operations. The team is a proud and approved member of NAPSA, ensuring every aspect of its work aligns with legal and professional standards. 

“Compliance is non-negotiable for us,” says Sue. “From anti-money laundering protocols to data protection, we’ve worked hard to ensure that every process is not only efficient but also secure. NAPSA Membership reinforces our credibility, and we’re proud to give our clients that added level of assurance.”

👉 Learn more about SPH’s credentials via their NAPSA profile

The UK Property Investment Landscape is Evolving

According to James, “The property investment landscape is constantly evolving, influenced by factors like interest rates, economic growth, demographic shifts, and, in particular at the moment, government policies.”  

“The Renters’ Rights Bill has the potential to have a significant impact on the industry. To stay informed about this and the market in general we attend property shows, webinars and local networking events. We also utilise property data platforms and analytical tools to monitor market performance and identify potential investment hotspots.”

SPH Property Sourcing provide custom viewing reports for their investors - saving clients time and energy by being on the ground in the Crewe and Stoke-on-Trent areas. This is just a snippet of the thorough reporting services they provide in addition to property sourcing

Tailored Property Services for Diverse Investor Needs

Beyond property sourcing, SPH offers additional services designed to support both local and remote investors. 

Property Viewing Reports

For investors unable to view properties in person, SPH conducts detailed site visits, documenting findings with photos and providing custom reports to empower confident decisions.

Project Monitoring

SPH acts as a local contact during refurbishment projects, delivering updates and helping to ensure everything stays on track. 

“These services came out of our own experiences as remote investors,” Jacky shares. “We know how crucial it is to have someone you trust on the ground. Our additional services can support any investor’s business, regardless of whether they choose to use our sourcing service or not.”

Message SPH Property Sourcing Today

The team are ready to take your questions and search queries for the Crewe and Stoke-on-Trent areas. Simply complete your details below and the you’ll get a reply within 48 working hours.

SPH Property Sourcing’s Future Plans

Looking to the future, SPH is excited to expand its services into the HMO market. “We’re always looking for ways to improve and grow,” says James. “The property landscape is constantly changing, and we’re committed to staying ahead of trends to deliver the best possible opportunities for our clients.”

Whether you’re a first-time investor or have years of experience, SPH Property Sourcing provides a professional, reliable, and personable service.

“We help with the time-consuming processes of property sourcing, including due diligence and negotiations. For experienced investors, this allows them to concentrate on broader portfolio strategies and high-level decision making,” notes Sue. 

“For new investors our local knowledge and professional contacts may provide helpful resources. Our goal is to support investors in making informed decisions and navigating the property market effectively. We aim to be part of their team, offering on-the-ground support.”

Get Started with SPH Property Sourcing

The Crewe and Stoke-on-Trent property markets are rich with opportunity – and SPH Property Sourcing is here to help you uncover it.

  • Proven local expertise in Crewe and Stoke-on-Trent’s property markets
  • Compliance with all relevant regulations for added client assurance
  • A professional yet personalised approach to property sourcing
  • Support for both remote and local investors through tailored services

Investors can trust that the team treats every property search with the same care and due diligence as they would for their own portfolio. 

For more information about SPH’s services or to discuss your next investment opportunity, visit their NAPSA profile here: https://www.napsa.org.uk/sourcers/sph-property-sourcing-limited/ or get in touch with them directly by completing the short form below.

With SPH by your side, navigating the complexities of property investment just got a whole lot simpler – and a lot more rewarding.